INMA World Congress 2012 Los Angeles

Link to project site

Western iMedia fusion journalists wrote, blogged, tweeted, Facebooked, photographed, video produced and otherwise provided comprehensive coverage of the 82nd INMA World Congress for a worldwide audience that topped 32,000 people.

That number compares to the audience of roughly 350 participants on site for the event in Los Angeles.

Both audiences were important to INMA but each was looking for different things from Western iMedia’s report on the international media marketing association. The in-house crowd sought interaction through their mobile devices and the ability to react to industry discussions via Twitter and other social networks. The remote audience wanted to follow the program through live-blogging and to review the issues through in-depth articles. Both valued direct experience with experts and thought leaders via produced video documentaries. INMA also wanted to use the coverage to sample participants’ attitudes toward corporate change, new business models and long-range revenue expectations.

Tailoring coverage to such complex audiences across multiple platforms, particularly through innovative digital techniques, is what Western iMedia’s staff is trained to do. The entrepreneurial editorial startup is operated out of the School of Journalism & Broadcasting at Western Kentucky University. The company provided a team of 15 collaborative storytellers for the INMA project.

Over the course of the three-day event, Western iMedia generated 625 tweets, 275 Facebook updates, 23 full-length online articles, 42 produced videos, four interactive surveys and 23 hours of media-rich live blogging.

INMA is the world’s leading provider of global best practices and marketing ideas for newsmedia companies looking to grow amid profound market change.

Fusion journalists working from Los Angeles included Austin Anderson of Benton; Cole Claybourn of Evansville, Ind.; Cameron Epperson of Louisville; Laura Haggard of Georgetown; Megan Heady of Marion; Nate Hovee of Paintsville; Lindsay Kriz of Danville; Jonathan Lintner of Louisville; and Brieonna Logsdon of Louisville.

Fusion journalists working from Bowling Green included Anna Anderson of Shelbyville; Brianne Kelley of Perry Township, Ohio; Anna Williams of Davenport, Iowa; Stacie Hewitt of Mt. Juliet, Tenn.; Jacob Kasinger of Owensboro; and Ben Severance of Wilmot Flat, N.H.

See staff details at the INMA World Congress Blog.

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